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For some enterprises, a new green perspective will be trans-formative, leading to fresh thinking, new markets, profitability gains, and increased value. For others, the environmental lens may emerge more gradually and modestly, as another critical element of corporate strategy. With time, these companies may find long-term, sustained advantage, but not dramatic immediate gains, front being green. For the big, heavy industries, the gains are closer to being assured. But smaller and “cleaner” companies will find surprising benefits as well.
In today’s world, no company, big or small, operating locally or globally, in manufacturing or services, can afford to ignore environmental issues. Of course, the opportunities and risks posed by the Green Wave vary by company and by industry. Context matters in the push for Eco-Advantage. No single strategy or tool will work in all companies or all circumstances. But Green Wave dynamics have become a fact of business life for nearly every organization.
